Logo is a very important for organization’s brand equity and it’s how consumer recognizes the company. Rebranding is a big marketing strategy for any organization.
When you say “SAP”, blue is something which comes to your mind.
In 2011 SAP changed the color of its logo from Navy blue
To Light Blue
With bright gradients of blue color, it was created keeping the digital market in mind. The blue color in the SAP logo represents strength, determination, innovation and a bright future of the brand.
And now Social media and Blogs are buzzing about a new golden look of SAP Logo
With Gold color which shows extravagance, wealth, richness, excess and square shape its more simplified.
Alphabet “A” is little bit bend to show that SAP is moving away from rigid structure to flexible simple ways the bend A actually represents a smiley
What do you guy’s think about SAP’s new marketing strategy by rebranding the name from SAP AG (Aktiengesellschaft) to SAP SE (Societas Europaea) and logo from SAP blue to SAP Gold.
Do you think it is essential considering the change in SAP’s roadmap towards its products or just a marketing?